There are various forces, which define the attractiveness of the market for operating companies. Despite the numerous competitors in the market with coca cola through brand loyalty, crafty marketing strategies and innovation coca cola is a soft drink industry that has earned its dominance in the soft drink market. Swot analysis of coca cola guide to perfect business. The extension of the coca cola name began in 1982 with the introduction of. Coca cola ko analysis coca cola corporation and its competitors coca cola was discovered as a result of an accident. Cce opened the new automated storage and retrieval system asrs warehouse in. Coca cola swot analysis 6 key strengths in 2020 sm insight. The brand has seen growth in organic revenue in 2017.
The bottling system that the company uses is of a great advantage from the point that the companies that make the bottles are owned by different companies which gives the coke company enough time to concentrate on the drink. The coca cola company is an american multinational corporation. The worlds largest spherical coca cola sign is in nagoya, japan a top the. Here is the swot analysis of coca cola updated in 2019 that will help you understand its business values, strengths, weaknesses, and revenue. Coca cola swot analysis 2019 swot analysis of coca cola. Coca cola s revenue is the ranked 4th among its top 10 competitors. Cocacola amatils top competitors are coca cola united, admiral beverage and keurig dr pepper. Looking for the best coca cola company swot analysis in 2020. The coca cola swot analysis report highlights the internal strengths and external opportunities that can be incorporated to overcome its.
Coca cola industry analysis research paper introduction. Alternatively, if the dissimilarity among a firms overall rating and the points of higherrated rivals is larger then the company has net competitive disadvantage. Organizational analysis the cocacola company introduction. In the above example, cpm matrix demonstrates that coca cola is the market leader and dominates its rivals with highest points of 3. To have a competitive advantage in a particular market. Because of this, coca cola has come up with long term objectives. Cocacola amatil competitors, revenue and employees. It offers over 500 brands in more than 200 countries and territories the coca cola company, 2019. Coca cola swot analysis detailed swot analysis of coca. Well also use the same term while referring to the specific brand that.
Us it its largest market where it is engaged in intense competition with coca cola. Over the past decade, coca cola has been experiencing a decline in sales due to increasing health and obesity concerns. Click here to find out coca colas strengths, weaknesses, opportunities and threats. After assessing cocacolas swot analysis, it is apparent that cocacola has greater. When he was done, he figured he had created a fine tonic for people who were tired, nervous, or. The number one competitor of the coca cola company is pepsi co.
Pdf strategic marketing plan for cocacola 2016 researchgate. Lessons from a competitive analysis of coca cola and pepsi. Coca cola owns a large portfolio of product brands. A comprehensive research and analysis of competition is one of the most significant elements of an indepth market analysis. In conjunction with coca cola pepsi co along with other brands are top competitors of the coca cola company. But why is a competitive analysis an important part of your business plan. Only pepsico and nestle can compare to the coca cola companys sheer size and the market share in the nonalcoholic beverage segment. Pepsi is the direct competitor of coca cola holding significant 20. Attractiveness occurs when there is maximum profitability. Major competitors of coca cola research paper example. The coca cola brand is globally valued and recognized. The profile has been compiled to bring to you a clear and an unbiased view of the companys key strengths and weaknesses and the potential opportunities and threats. The coca cola company ko free coca cola stock report appears set to plod along during its 2015 campaign. As we all know that in the world of soft drinks and beverages coca cola enjoys the top position around the world, but like other companies it also faces stiff competition in the market.
Pep are very similar businesses in terms of industry, ideal consumers, and flagship products. Competition and bcg the number one competitor of the coca cola company is pepsi co. The swot and pestle analysis report of the cocacola company is a comprehensive analysis tool for all the appropriate internal and external factors that influence the brand and its operations. While the number of challenges facing coca cola is abundant, this company posses a great deal of promise for the future. The company holds a strong brand equity and loyalty, its just the opportunities that it needs to play on to outdo its competitors. In this article, i will perform the second largest beverage manufacturer coca cola swot analysis and how this company utilizes its competitive advantages to remain profitable in this competitive environment.
While coca cola are attempting to improve the sustainability of their product design by utilising recycled materials in their production of bottles, critics warn that this is a halfhearted response at rectifying the organisations brand image when a lot of the time, it is the distinctive bottles of coca cola that wash up on the beaches sauven, 2017. Competitors of coca cola competitor analysis of coca cola company this article aims to explore the main competitors of coca cola company in different markets. Over the last four quarters, coca cola s revenue has grown by 21. The swot of coca cola discusses the weaknesses, strengths, opportunities and threats for coca cola. It provides an environment analysis of the company. Economies of scale allow the company to share its fixed costs over hundreds of brands and billions of servings. Within a few years, coca cola became the most recognized, renowned, and widely distributed brand in the world. Competitive profile matrix of cocacola mba lectures. Today cocacola is one of the most popular soft drinks in the world and is sold in all counties around the world. Currently, james quincey is the ceo of this mega corporation. Coca cola company uses market leaders strategies to meet with its competitors and succeeded so far in it. Read on to discover more about the worlds renowned beverage brand through this coca cola swot analysis.
It is expected that by implementing these strategies cocacola company will be able to avail its opportunities and avoid its threats by gaining competitive. The internet, globalization and digitization contribute to the markets. Coca cola is the worlds largest beverage company with a solid financial position making it a major force in the food and beverage world and so the name recognition in itself gives the company great power to maintain and introduce products in places and customers that. Background and history coca cola s history dates back to the late 1800s when atlanta pharmacist john pemberton mixed caramelcolored syrup with carbonated water to come up with a drink that many people at the time thought was different than anything theyve ever had. Brand competition coca cola is one of the most respected brands in the world and it has long warded off the competition with the use of a strong distribution strategy and equally strong marketing messages. Cocacola is dealing with this issue by acquiring and branching out.
In this framework, a business environment can be either attractive or unattractive. The coca cola company is a multinational company that is a manufacturer, retailer and marketer of nonalcoholic beverage brands. Cocacolas history dates back to the late 1800s when atlanta pharmacist john pemberton mixed caramelcolored syrup with carbonated water to come up with. Coca cola swot analysis swot of cocacola marketing tutor. In the age of technology where everything is rapidly evolving, marketing goes into a more competitive environment than ever before. Swot of coca cola swot analysis of coca cola marketing91. It was founded on 8 may 1886 in the georgia united states. Gause of moscow university published the results of a set of experiments where he put two very small animals called protozoas of the same genus in a bottle with more than enough supply. When we conducted the five forces analysis we concluded that coca cola company operates. Service is the work by those involved that benefits the company. Organizational analysis entails carrying out evaluation on the processes of a company as well as those employed to run such processes. Being large and having dominant market share has a few advantages over competitors. Comparative analysis of cocacola company and pepsico. The company owns four of the top five soft drink brands in the world.
Based on the decisions the two companies made, this paper conducts a situational analysis by looking at both. In 1886 a pharmacist named john pemberton cooked up medicinal syrup. Coca cola industry analysis research paper swot analysis. Cocacola co the, swot analysis, in soft drinks world march 20 scope of the report scope this global profile focuses on the. Competitor analysis provides both an offensive and a defensive strategic context for identifying. Cocacola swot analysis matrix step by step weighted swot. This research paper is basically a comparative study of two well known competitors in beverage. See cocacola amatils revenue, employees, and funding info on owler, the worlds largest communitybased business insights platform. According to cocacolas 2009 swot analysis report they only have a few weakness.
The net operating revenues of coca cola have continuously declined for the past few years. Coca cola is the manufacturer, retailer, and marketer of beverages, syrups and concentrates that are nonalcoholic. Pdf cocacolaco swot analysis kenny nguyen academia. Swot analysis is a strategic planning tool that can be used by coca cola managers to do a situational analysis of the company. Cocacola is the brand leader within the soft drinks market. A specific strategy will help to match strength and distinctive competence in such a way that cocacola enjoys a competitive advantage over immediate rivals in. Competitors of cocacola competitor analysis howandwhat. A competitive analysis enables you to assess the strengths and weaknesses of your competitors. Coca cola was established in 1886 in atlanta by john pemberton. Economies of scale allow the company to share its fixed costs over hundreds of brands and billions of servings, making each.